Feasibility Of Establishing Malaysian Halal Certification For Home-Based Business (Hbb) Food & Beverage Scheme
Kebolehlaksanaan Mewujudkan Pensijilan Halal Malaysia Bagi Skim Perniagaan Produk Makanan & Minuman Berpusat Di Rumah
Keywords:
Home, Based, Business, Halal, CertificationAbstract
Home-Based Business (HBB) is one of the entrepreneur groups that play an important role in the production of food & beverage products. Halal certification is very important to penetrate the wider market. However, most of the HBB entrepreneurs operated their businesses without halal certificates and halal logos. Therefore, this article aimed to identify the obstacles that make it difficult for HBB food & beverage entrepreneurs to apply for Malaysian Halal Certification (PHM) and to examine the feasibility of establishing PHM for this group of entrepreneurs' schemes. This study used a qualitative research design where interviews were conducted with 10 HBB entrepreneurs who run food & beverage in the region of Central Melaka District and one (1) halal officer from the Melaka Islamic Religious Department (JAIM) to represent the halal certification authority body. The results found that five (5) obstacles made it difficult for HBB entrepreneurs to obtain PHM namely; capital problems, misunderstanding, stringent procedures, lack of support and guidance as well as misconceptions about obtaining halal certification. The findings also showed that it is difficult to initiate a PHM scheme specifically for food & beverage HBB entrepreneurs. As an alternative, there are four (4) suggestions to facilitate them in obtaining the halal certification. This study is significant because it recommends the mechanism to make it more accessible for the HBB entrepreneurs to apply for halal certification without losing the credibility of the Malaysian halal logo and halal certificate.
Abstrak
Perniagaan berpusat di rumah atau Home-Based Business (HBB) merupakan antara kelompok usahawan yang berperanan penting dalam penghasilan produk makanan & minuman. Untuk menembusi pasaran yang lebih luas pensijilan halal adalah amat penting. Namun begitu, sebilangan besar usahawan HBB menjalankan operasi tanpa sijil dan logo halal. Justeru, artikel ini bertujuan untuk mengenal pasti halangan yang menyukarkan usahawan HBB produk makanan & minuman memohon Pensijilan Halal Malaysia (PHM) dan kebolehlaksanaan mewujudkan PHM bagi skim kelompok usahawan ini. Reka bentuk kajian kualitatif menggunakan temu bual telah dijalankan ke atas 10 orang usahawan HBB sekitar daerah Melaka Tengah dan seorang pegawai halal dari Jabatan Agama Islam Melaka bagi mewakili badan autoriti pensijilan halal. Dapatan mendapati terdapat lima (5) halangan yang menyukarkan usahawan HBB dalam mendapatkan PHM iaitu masalah modal, ketidakfahaman, prosedur yang ketat, kurang bantuan khidmat nasihat dan persepsi tiada keperluan memohon PHM. Dapatan juga mendapati bahawa adalah sukar untuk mewujudkan skim PHM khusus bagi usahawan HBB produk makanan & minuman. Namun sebagai alternatif, terdapat empat (4) cadangan bagi membantu mempermudahkan laluan mendapatkan PHM. Dapatan ini penting kerana ia dapat mencadangkan satu mekanisme untuk membantu proses pensijilan halal bagi usahawan HBB tanpa menghilangkan kredibiliti sijil dan logo halal Malaysia.
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